Top 10 Electric Vehicle Brands in Vietnam in 2025

Key Takeaways

VinFast leads Vietnam’s EV market in 2025 with affordable models, extensive infrastructure, and local production.
Global and Chinese brands like BYD, Hyundai, and MG intensify competition with diversified offerings and strategic localization.
Government incentives, rising green awareness, and infrastructure expansion drive rapid EV adoption across Vietnam.

Vietnam’s automotive landscape is undergoing a remarkable transformation in 2025, driven by the global push for sustainable mobility, escalating fuel costs, government incentives, and a rising environmental consciousness among consumers. At the heart of this shift is the surging demand for electric vehicles (EVs), which has gained extraordinary momentum over the past few years. From compact urban electric cars to high-performance EVs and electric two-wheelers, Vietnam is fast emerging as one of Southeast Asia’s most exciting electric vehicle markets.

Top 10 Electric Vehicle Brands in Vietnam in 2025

The Vietnamese government’s strong commitment to achieving net-zero carbon emissions by 2050 has catalyzed a flurry of investments in EV infrastructure and green technology. National policies such as tax exemptions, registration fee reductions, and subsidies for EV buyers have helped accelerate adoption. Additionally, major infrastructure initiatives—such as expanding the national EV charging network and integrating smart mobility platforms—are laying the groundwork for a vibrant and sustainable EV ecosystem. As a result, both global automotive giants and emerging local players are rushing to capture a share of this rapidly expanding market.

Local companies like VinFast have taken center stage, not only dominating the domestic EV market but also making bold forays into international territories. Their innovative designs, aggressive pricing, and rapid scaling capabilities have positioned them as formidable competitors to long-established brands. Meanwhile, international automakers such as Tesla, BYD, Kia, Hyundai, and MG are strategically entering or expanding their presence in Vietnam, attracted by the country’s young population, fast-growing middle class, and urbanization trends. Many of these brands are offering localized EV models tailored to Vietnamese road conditions, price sensitivities, and consumer preferences.

Furthermore, the two-wheeler segment—integral to Vietnamese daily life—has seen an electric revolution of its own. Brands like Yadea, VinFast, and Dat Bike are rapidly electrifying the traditional scooter and motorbike scene, reshaping urban commuting and reducing emissions in densely populated cities like Ho Chi Minh City and Hanoi.

As competition heats up, EV brands are not only focusing on launching new models but also on improving after-sales services, offering better warranties, integrating smart features, and building brand loyalty through digital platforms and eco-conscious marketing. The availability of financing options, leasing models, and battery-swapping technologies are also helping reduce barriers to entry for the average Vietnamese consumer.

This comprehensive blog post explores the Top 10 Electric Vehicle Brands in Vietnam in 2025, examining their market performance, product line-ups, innovation strategies, and future outlook. Whether you’re an investor seeking opportunities in Vietnam’s green mobility sector, a policymaker tracking EV trends, or a consumer interested in switching to electric, this guide offers deep insights into the brands shaping the future of transportation in Vietnam.

Stay with us as we delve into the strengths, challenges, and competitive dynamics of each brand, supported by the latest data, expert opinions, and real-world user reviews—making this the ultimate resource on Vietnam’s EV industry in 2025.

Top 10 Electric Vehicle Brands in Vietnam in 2025

VinFast
BYD
Hyundai
MG
Kia
Mercedes-Benz
BMW
Porsche
Wuling
Skoda

1. VinFast

VinFast, a wholly owned subsidiary of Vietnam’s largest conglomerate Vingroup, has rapidly ascended to the forefront of the electric vehicle (EV) industry in Vietnam and Southeast Asia. Its bold market entry strategy, vertically integrated business model, and rapid innovation pipeline have enabled it to dominate the domestic landscape while simultaneously expanding its international footprint.

1. Market Leadership and Sales Dominance

VinFast has firmly established itself as Vietnam’s best-selling EV brand and a top-tier contender in the global EV arena.

1.1 Unrivaled Market Share in 2025

VinFast’s market share surged from 9.2% in 2023 to 21.3% by end of 2024.
As of H1 2025, it commanded nearly 30% of Vietnam’s total automobile market, not just EVs.
It delivered 67,569 EVs in Vietnam in the first half of 2025 alone, outpacing all domestic and foreign competitors.

1.2 Rapid Sales Acceleration

Metric	2023	2024	H1 2025
Domestic Sales	34,800 units	87,000 units	67,569 units
Global Deliveries Target	–	80,000 units+	On track
Revenue (Q1 YoY Growth)	–	+149.9%	$656.5 million
Q1 EV Deliveries Growth	–	+296% YoY	36,330 units

1.3 Strategic B2B Collaborations

VinFast’s sales performance is bolstered by large-volume purchases from Xanh SM, a green taxi operator and strategic partner.
These fleet-based transactions have created a stable and recurring demand base for VinFast’s compact and commercial EV offerings.

2. Model Portfolio and Product Innovation

VinFast’s product diversification, particularly in the budget and mini-SUV segments, has significantly contributed to its market traction.

2.1 High-Volume Flagship Models

Model	Total Deliveries (2024)	May 2025 Sales	YTD May 2025
VF 3 (Mini SUV)	25,000+	3,950 units	19,416 units
VF 5 (Compact SUV)	32,000+	4,232 units	18,752 units

Both models offer affordable price points, compact dimensions ideal for urban mobility, and modern digital features.
Consistently long waiting lists reflect strong demand and positive consumer sentiment.

2.2 Expanding Mid-to-High-End Lineup

VF 6 and VF 7: Delivered 1,393 and 773 units respectively in May 2025.
VF 8 and VF 9: Cater to premium and family markets; feature-rich but have faced mixed consumer reviews.

2.3 Launch of Green Service Line

Introduced the “Green” lineup (Herio, Nerio, Minio, Limo) tailored for transport service applications (e.g., taxis and shuttles).
Green series started deliveries in April 2025 and will serve both domestic and fleet markets.

3. Manufacturing Scale and Global Expansion

VinFast’s aggressive manufacturing strategy enables it to meet surging domestic demand while pursuing overseas growth.

3.1 Production Capacity Growth

Factory Location	Annual Capacity	Target Date
Haiphong (Existing)	950,000 units	By 2026
Ha Tinh (New)	300,000 units	Launch: July 2025

The Ha Tinh facility will focus on mass-producing VF 3 and VF 5 models, addressing supply-demand imbalances.

3.2 International Expansion Highlights

India Entry: Launched VF 6 and VF 7 SUVs in January 2025.
Tamil Nadu Factory: A $500 million investment to build a new production hub by end-2025.
Philippines Launch: VF 3 pre-orders initiated in September 2024.

4. Warranty Programs and Customer Assurance

VinFast offers industry-leading after-sales policies designed to reduce ownership risk and improve consumer confidence.

4.1 Comprehensive Warranty Framework

Vehicle Warranty: 10 years / 125,000 miles.
Battery Warranty: 10 years / unlimited miles.
Battery Subscription: Free maintenance and replacement if capacity drops below 70%.

4.2 Extensive EV Charging Ecosystem

One of Vietnam’s most comprehensive charging infrastructures, ensuring accessibility in major cities and highways.

5. Consumer Sentiment and Operational Challenges

Despite strong growth, VinFast faces growing pains typical of fast-scaling automotive brands.

5.1 Positive Attributes

Smooth ride quality, advanced safety systems, and sleek, modern interiors appreciated by owners.
OTA (Over-the-Air) updates provide the potential to fix software bugs and improve vehicle functionality post-sale.

5.2 Reported Issues

Category	Common Complaints
Build Quality	Inconsistent assembly, plastic feel
Feature Reliability	AC malfunctions, screen glitches, unresponsive audio
User Interface	Push-button gear selector fails to register inputs
Range Performance	Below expectations vs. competitors

Initial battery leasing plans faced banking and financial institution hurdles, forcing VinFast to recalibrate the offering.

Conclusion: Why VinFast is One of the Top 10 EV Brands in Vietnam in 2025

VinFast’s rise as a market leader is not incidental—it is the result of strategic vision, robust production scaling, customer-centric innovations, and aggressive regional expansion. With a diverse model lineup, ecosystem approach, and high manufacturing capacity, VinFast continues to define the direction of Vietnam’s EV revolution. Though not without its challenges, the brand’s commitment to continuous improvement and regional dominance makes it a cornerstone of the Vietnamese EV landscape.

2. BYD

As one of the world’s foremost electric vehicle manufacturers, BYD (Build Your Dreams) has embarked on a calculated and ambitious expansion into Vietnam’s emerging EV landscape. Leveraging its global leadership in EV innovation, production scale, and battery technology, BYD is positioning itself as a serious contender in Vietnam’s rapidly evolving clean mobility market. Its strategic localization plans, diversified product lineup, and aggressive dealership rollout have collectively made BYD a top 10 EV brand in Vietnam in 2025.

1. Market Entry Strategy and Expansion Roadmap

1.1 Timeline and Milestones

Official Market Launch: July 2024 marked BYD’s formal entry into the Vietnamese market.
Initial Product Launch: Introduction of three flagship models – the Dolphin hatchback, Atto 3 SUV, and Seal sedan.
Model Pipeline: Planned expansion to six models by Q4 2024, targeting multiple consumer demographics.

1.2 National Dealership Rollout

Phase	Number of Outlets	Target Cities	Timeline
Initial Launch	10 showrooms	Hanoi, Ho Chi Minh City	July 2024
Medium-Term Expansion	50 dealerships	Tier-1 & Tier-2 urban centers	End of 2025
Long-Term Expansion	100 dealerships	Nationwide (urban + suburban) coverage	Within 3 years (2027)

1.3 Localization and Production Strategy

Current Imports: All models are imported as Completely Built Units (CBUs) from BYD’s Thailand-based facility.
Future Local Assembly Plans:
- Actively in discussions with Vietnamese provincial governments to explore land and incentives.
- Intent to establish a domestic assembly plant, optimizing costs and enhancing market competitiveness.

1.4 Vision for Vietnam

BYD aims to foster a green transportation ecosystem, integrating clean energy solutions with affordable, high-performance electric vehicles.
Its broader mission aligns with Vietnam’s net-zero goals by 2050 and targets to decarbonize urban transport.

2. Diverse Model Lineup and Competitive Pricing

BYD’s vehicle offerings in Vietnam are designed to serve a broad spectrum of buyers—from entry-level urban commuters to tech-savvy professionals.

2.1 Model Specifications and Features

Model	Segment	Starting Price (VND)	Range (WLTP)	Battery Specs	Performance Highlights
Dolphin	Hatchback	659 million	262 miles	LFP Blade Battery (44.9 kWh est.)	Compact, urban-focused, ~210 real miles
Atto 3	Compact SUV	786M (Dynamic) / 886M (Premium)	261 miles	LFP Blade Battery (60.48 kWh)	150 kW motor, stylish and practical
Seal	Sedan (Premium)	1.12B (Advanced) / 1.36B (Performance)	Up to 570 km	Dual-motor, 82.6 kWh LFP Blade	0–100 km/h in 3.8 seconds

Note: Pricing is competitive compared to other imported EVs and slightly undercuts many premium European or American electric models.

2.2 Warranty and Ownership Incentives

Vehicle Warranty: 6 years or 150,000 km.
Battery & Drive Unit: 8 years or 160,000 km.
Loan Financing Programs: Strategic tie-ups with BIDV, VPBank, and VietinBank offering:
- Up to 85% vehicle financing.
- Preferential interest rates for EV buyers.

3. Consumer Experience and Vehicle Reception

3.1 Positive Market Feedback

Design Aesthetics: Praised for modern styling and high-quality cabin materials.
Interior Quality: Vehicles like the Seal and Han EV offer premium interiors with:
- Dual laminated acoustic glass
- Advanced infotainment systems
- Smart ergonomic layouts

3.2 Performance and Driveability

Smooth Ride Quality: BYD vehicles are noted for refined suspension and quiet cabin dynamics.
Advanced Safety Suite: Equipped with ADAS systems, though some users found them overly sensitive.

3.3 Key Criticisms

Area	Feedback
Ride Sophistication	Some models, particularly Seal, lack suspension finesse
Safety Systems	Driver-assist features occasionally trigger false alerts
Brand Recognition	Relatively new in Vietnam; buyers may hesitate on resale value

4. Charging Infrastructure and Energy Strategy

Unlike domestic players such as VinFast, BYD has taken a partner-first approach to charging access rather than building a proprietary network.

4.1 BYD’s Charging Strategy

No Dedicated Charging Network (as of mid-2025).
Relies on:
- Third-party charging providers
- Home charging systems
- Dealership-based charging facilities

4.2 Market Challenges

Advantage	Limitation
Focus on low-cost model access	Lack of direct control over charging speed and availability
Leverages existing infrastructure	Slower nationwide charging rollout compared to local peers

BYD Vietnam’s Communications Director acknowledged the gap and highlighted ongoing partnerships with top local providers.

5. Why BYD is Among the Top 10 EV Brands in Vietnam (2025)

Core Advantage	Explanation
Global Scale & Experience	World’s largest EV producer with proven reliability and battery leadership
Aggressive Pricing Strategy	BYD offers competitive pricing across hatchbacks, SUVs, and sedans
Diverse Product Portfolio	Serves entry-level, mid-tier, and performance-conscious segments
Rapid Dealership Expansion	Presence in key cities and future network of 100 showrooms improves accessibility
Sustainable Vision	Strategic alignment with Vietnam’s green mobility goals and local job creation

Conclusion

BYD’s strategic foray into Vietnam marks the beginning of what could be a transformative chapter in the country’s electric mobility journey. With a future-oriented product roadmap, aggressive pricing, and credible consumer interest, BYD stands out as one of the most impactful international EV players in Vietnam. Despite infrastructure-related constraints, its growing local partnerships and planned production investments are likely to solidify its competitive edge in the years to come.

3. Hyundai

Hyundai Motor Company, one of the world’s leading automakers, continues to solidify its foothold in the Vietnamese market by strategically expanding its electrified vehicle portfolio. Leveraging global innovation, local assembly, and a growing infrastructure ecosystem, Hyundai has become a central figure in Vietnam’s transition to electric mobility. Its thoughtful approach to pricing, manufacturing, and after-sales support has positioned the brand as one of the Top 10 EV manufacturers in Vietnam for 2025.

1. Market Position and Electrification Strategy

1.1 Strong Market Presence in Vietnam

Hyundai held a commanding 14% share of Vietnam’s total automobile market in 2024, ranking it among the top-selling automotive brands.
It continues to benefit from early mover advantage in key urban regions like Hanoi, Ho Chi Minh City, and Da Nang, where demand for electrified vehicles is accelerating.

1.2 Electrification Focus

Hyundai’s EV strategy in Vietnam targets accessible price points, aiming to make electric mobility mainstream across multiple demographic segments.
In addition to battery electric vehicles (BEVs), Hyundai is also one of the few brands actively pushing hybrid and plug-in hybrid electric vehicles (HEVs & PHEVs) as transitional options for Vietnamese consumers.

1.3 Strategic Rationale

As international brands eye Vietnam for long-term growth, Hyundai’s local production, pricing competitiveness, and product range give it a unique advantage.
The brand is expected to be a key contributor to national EV adoption goals by 2025, especially in the mid-to-premium segment.

2. Key EV Model: IONIQ 5 and Local Assembly

2.1 Local Production Milestone

Hyundai IONIQ 5 is the first fully electric model from Hyundai assembled locally in Vietnam through its joint venture with Hyundai Thanh Cong Vietnam (HTV).
This strategic localisation aligns with Vietnam’s industrial policy, which prioritises domestic production to reduce import dependency and encourage technology transfer.

2.2 IONIQ 5: Specifications and Features

Specification	Details
Model	Hyundai IONIQ 5
Assembly Location	HTV Plant, Ninh Binh, Vietnam
Charging Capacity	2.5 kW AC (standard)
Estimated Range (EPA)	Up to 318 miles (RWD variant)
Starting Global MSRP	$42,600
Global Availability	40+ countries including Vietnam
Body Type	Crossover SUV

The IONIQ 5 is positioned as a premium yet practical urban EV, balancing range, performance, and futuristic styling.
It appeals to environmentally conscious families and tech-oriented professionals alike.

2.3 Customer Experience and Reviews

Positive Attributes	Areas for Improvement
High build quality	Large turning radius
Comfortable and whisper-quiet interior	Sensitive blind spot monitoring
Strong electric performance on flat terrain	Power loss on steep gradients (reported)

3. Charging Infrastructure and After-Sales Ecosystem

3.1 Strategic Partnership with ABB

Hyundai has partnered with ABB, a global leader in electrification technology, to offer Terra AC Wallbox chargers to IONIQ 5 buyers.
These home charging solutions offer:
- Safe and efficient overnight charging
- Customizable installation to fit residential electrical systems
- Smart energy management features

3.2 Dealership-Based Charging Network

Charging support is further enhanced by in-dealership charging stations, addressing a critical barrier to EV adoption.
Hyundai’s EV-ready dealerships provide:
- Routine charging services during maintenance visits
- Dedicated fast-charging bays for test drives and customer convenience

3.3 Broader Service Ecosystem

Hyundai’s post-sales services are integrated into its national dealership network, with trained EV technicians and battery diagnostics tools.
ABB chargers are also installed in multi-brand service centers, expanding the EV support network across the country.

4. Hyundai’s Competitive Position in Vietnam’s EV Market (2025)

Key Pillar	Explanation
Local Assembly	Reduces cost, qualifies for local incentives, and builds brand trust
Strategic Partnerships	Collaborations with ABB and HTV strengthen infrastructure and production support
Product Reliability	Global reputation for durability and premium build quality
Dealer Network	Strong national dealership presence ensures accessibility and support
Diverse Electrified Range	Combines BEVs with hybrids to offer flexibility to consumers

4.1 Hyundai vs Competitors (EV Ecosystem Readiness)

Metric	Hyundai	VinFast	BYD
Local Assembly	Yes (IONIQ 5)	Yes	Planned (Not Yet)
Charging Network	Partnered (ABB)	Proprietary	Third-Party Only
After-Sales Support	Extensive	Strong	Developing
Entry-Level EV Offering	No (Yet)	Yes (VF3, VF5)	Yes (Dolphin)
Luxury EV Model	Yes (IONIQ 5)	Yes (VF9)	Yes (Seal)

5. Conclusion: Why Hyundai is One of Vietnam’s Top 10 EV Brands in 2025

Hyundai’s prominence in Vietnam’s automotive landscape is the result of long-term strategic investments, technological leadership, and consumer trust. Its ability to integrate global EV innovations with local assembly and service partnerships gives it a unique edge as Vietnam accelerates toward a greener future. Although the brand has yet to launch entry-level BEVs in Vietnam, its strong presence in the mid-to-premium segment and comprehensive charging support make Hyundai a key player in the national EV transformation.

4. MG

MG Motor, a historic British automotive marque now under the ownership of SAIC Motor Corporation, one of China’s leading state-owned automotive manufacturers, is emerging as a formidable competitor in Vietnam’s fast-growing electric vehicle (EV) market. Backed by SAIC’s global scale, MG’s focus on affordable, tech-forward, and performance-oriented EVs has quickly gained traction among Vietnamese consumers seeking accessible clean mobility solutions.

1. Strategic Market Entry and Growth Trajectory

1.1 Launch Timeline and Strategic Intent

Official EV Launch Date: June 1, 2024 — introduction of the MG4 EV to the Vietnamese market.
Initial Market Visibility: First revealed to Vietnamese audiences during the Vietnam Motor Show 2022, indicating early intent to enter the EV segment.
MG is part of the second wave of international EV entrants, capitalizing on the evolving consumer demand for cost-effective electrified transportation.

1.2 Anticipated Role in EV Market Expansion

Recognized as a key brand expected to drive EV and hybrid adoption by the end of 2025.
MG’s entry comes at a pivotal time, as Vietnam seeks to rapidly scale EV adoption in both the private and fleet segments.

2. Model Portfolio and Competitive Market Positioning

2.1 Flagship EV: MG4

Version	Battery Capacity	Range (NEDC)	Price (VND)	Key Features
DEL	51 kWh	350 km	828 million (~$32,670)	Budget-friendly, smart urban driving features
LUX	64 kWh	450 km	948 million	Extended range, premium infotainment system

Based on SAIC Motor’s Modular Scalable Platform (MSP):
- 50:50 weight distribution for better road balance.
- Low center of gravity improving cornering and handling at speed.
- Suitable for both city commuting and intercity travel.

2.2 Complementary Model: MG ZS EV

Model	Powertrain	Positioning	Global Performance
ZS EV	Battery Electric	Compact crossover for families	Best-selling MG model in global EV markets
ZS Petrol	Internal Combustion	Budget SUV offering	Priced from VND 518M to 588M in Vietnam

While local EV sales data for ZS EV remain undisclosed, MG’s decision to retain this model reinforces its dual-path strategy: promoting both electric and ICE-based options to ensure wide accessibility.

3. Customer Experience, Design Reception, and Performance Reviews

3.1 Noteworthy Consumer Praise

Category	Positive Feedback
Design & Aesthetics	Sporty, modern appearance appealing to younger demographics
Interior Comfort	Spacious cabin layout with intuitive digital interface
Technology Features	Smooth infotainment response, advanced driving assists (ACC, Traffic Jam Assist)

The MG4 EV is often compared favorably to competitors like the Hyundai IONIQ 5, offering similar tech benefits at a more accessible price point.

3.2 Identified Challenges

Limitations	User Commentary
Cold-Weather Range	Range drops during colder temperatures (typical for EVs globally)
Charging Speed	Slower compared to fast-charging competitors
Brand Familiarity	MG still building trust compared to legacy Japanese or Korean players

4. Charging Ecosystem and After-Sales Service Infrastructure

4.1 Charging Support: MG Super Charge

MG has developed a dedicated fast-charging network:
- Branded as MG Super Charge.
- Chargers can be located, booked, and monitored via the i-SMART mobile app.
- Designed for easy integration into both residential and public environments.

4.2 Mobile and Warranty-Based Services

Service Feature	Details
Mobile Service Accessibility	Available both in-warranty and out-of-warranty periods
Scheduled Maintenance Options	Service timeframes offered at 60, 90, and 120-minute durations
Body & Paint Repairs	Minor cosmetic repairs guaranteed within 24 hours

These offerings enhance customer trust and reduce vehicle downtime, making MG a practical choice for daily commuters and families.

5. MG’s Strategic Advantages in the Vietnamese EV Market

Competitive Pillar	Strategic Value Proposition
Affordability	Among the lowest price points in the market for long-range EVs
Modular Platform Architecture	Scalable, future-proof design supporting better efficiency and smoother driving
Local Assembly (Future Focus)	Ongoing discussions under SAIC’s ASEAN strategy to establish regional production hubs
Digital Integration	Connected experience via i-SMART app improves charging, maintenance, and user interface
After-Sales Commitment	Mobile servicing, guaranteed repair turnaround, and charging support

5.1 Market Positioning Matrix: MG vs Key Competitors

Brand	Entry Price (VND)	Range (Max)	Charging Network	Local Assembly	Mobile Service
MG	828M	450 km	MG Super Charge	Not yet	Yes
VinFast	523M (VF3 est.)	500+ km (VF8+)	Proprietary national grid	Yes	Yes
BYD	659M (Dolphin)	570 km (Seal)	Third-party partnerships	In planning	Limited
Hyundai	1B+ (IONIQ 5)	500+ km	Partnered (ABB)	Yes	Yes

6. Conclusion: Why MG Ranks Among the Top 10 EV Brands in Vietnam (2025)

MG’s successful launch of the MG4 EV and its future-oriented strategy backed by SAIC Motor have allowed it to capture the attention of price-sensitive and tech-savvy Vietnamese buyers. Through a combination of attractive pricing, practical range, modular engineering, and value-driven after-sales service, MG has carved a unique niche in a crowded market. Although relatively new in Vietnam, the brand’s growing reputation, expanding charging network, and customer-centric service model indicate strong potential for continued growth and deeper market penetration in the coming years.

5. Kia

Kia Corporation, a global automotive innovator headquartered in South Korea, is steadily enhancing its position within Vietnam’s rapidly evolving electric vehicle (EV) ecosystem. As sustainability becomes a national agenda and consumer preferences shift toward eco-conscious mobility, Kia has emerged as a top-tier international brand actively contributing to the transformation of Vietnam’s green transport sector in 2025.

1. Market Penetration Strategy and Regional Expansion

1.1 Strategic Market Positioning in Vietnam

Kia is one of the prominent automakers shaping the Vietnamese electric and hybrid vehicle market in 2025.
The brand is capitalizing on Vietnam’s increasing demand for green mobility solutions, leveraging its global experience and local production capabilities.
Alongside Hyundai, Kia has invested in localized production hubs in Vietnam, reducing logistical costs and aligning with the government’s localization policies.
By establishing production within the country, Kia enhances its agility to respond to Vietnamese market preferences and regulatory frameworks.

1.2 Global Growth as a Foundation for Vietnamese Strategy

In June 2025, Kia recorded global sales of 269,652 units, reflecting a 0.2% year-on-year increase.
For the first half of 2025, Kia achieved its highest-ever sales performance, with 1,587,161 units sold worldwide, up 2% compared to H1 2024.
This global momentum is partly attributed to the successful introduction of new EV models like:
- Kia EV3 (electric SUV)
- Kia EV4 (electric sedan)
These international achievements provide a strong platform for Kia’s strategic initiatives in Southeast Asia, including Vietnam.

2. Electric Vehicle Lineup and Consumer Appeal

2.1 Flagship EV Model: Kia EV6

The Kia EV6, launched globally in 2021, remains the brand’s cornerstone in the fully electric mid-size SUV segment.
In H1 2025 alone, Kia sold 5,875 EV6 units globally, a strong indicator of consumer confidence.
The model integrates a cross-category design blending SUV practicality with coupe sportiness.

Feature Category	Details
Battery and Range	Up to 310 miles per charge (EPA-estimated for RWD models)
Charging Capability	Ultra-fast 800V charging system (10–80% in under 18 minutes)
Performance and Drive	Available in AWD variants; smooth regenerative braking
Interior	Spacious cabin with flat floor; dual 12.3” panoramic displays
Awards and Recognition	2022 European Car of the Year; iF Design and Red Dot Awards

2.2 Consumer Perception and User Feedback

Pros:
- Sporty, futuristic exterior design
- Advanced driver-assistance systems (ADAS)
- Quiet cabin and robust build quality
- Youthful brand identity aligned with next-gen buyers
Cons (Minor):
- Touch-sensitive HVAC controls can be unintuitive
- Rear headroom may be limited for tall passengers

3. Charging Ecosystem and After-Sales Services

3.1 Global Charging Infrastructure Blueprint

Through its “Kia Charge” initiative in Europe, Kia provides access to 500,000+ charging points across 28 countries via a single RFID-based network.
While this initiative is European-focused, it demonstrates Kia’s capability and commitment to scaling charging infrastructure across new markets, including Vietnam.

3.2 Charging Solutions in Vietnam (Expected)

In Vietnam, Kia is expected to replicate successful global models by:
- Deploying dealership-integrated charging stations
- Exploring collaborations with Vietnamese infrastructure providers
- Introducing mobile-based apps to help users locate charging stations and schedule services

3.3 After-Sales Excellence and Maintenance Support

Service Component	Specification
Battery Warranty	Up to 10 years or 200,000 km for lithium-ion packs
Scheduled Maintenance	Every 10,000 km or 6 months, whichever comes first
Diagnostic Services	Available at authorized Kia service centers
Warranty Scope	Includes EV-specific components like inverters and motors
Emergency Support & Mobile Repair	Available in key metropolitan zones

Kia’s maintenance network in Vietnam includes certified service centers that provide diagnostics, genuine parts, and EV-certified technicians.
The brand emphasizes customer-centric support, offering digital servicing appointments and real-time tracking of service statuses.

4. Competitive Positioning in Vietnam’s 2025 EV Market

Kia’s Competitive Strength Matrix

Evaluation Criteria	Kia’s Performance
Local Production	Yes (Joint assembly with Hyundai in Vietnam)
Charging Infrastructure	Moderate (Expected dealership support and third-party tie-ups)
EV Portfolio Diversity	High (EV6 available; EV3 & EV4 anticipated)
Brand Reputation	Strong (Proven globally, growing in Vietnam)
Price-to-Performance	Competitive in premium EV segment

SEO-Optimised Summary for 2025

Kia’s strategic investments in local production, combined with its internationally acclaimed EV models like the EV6, position the brand as a frontrunner in Vietnam’s electrified mobility sector.
With a well-rounded value proposition that includes stylish design, long-range capabilities, fast-charging features, and comprehensive after-sales support, Kia is well-equipped to meet the evolving needs of Vietnamese EV consumers.
As Vietnam scales its green mobility infrastructure and incentives, Kia stands out as one of the Top 10 Electric Vehicle Brands in Vietnam in 2025 due to its adaptability, innovation, and customer-first approach.

6. Mercedes-Benz

Mercedes-Benz, the globally renowned German luxury automobile manufacturer, is actively redefining the high-end electric vehicle (EV) experience in Vietnam. Through its dedicated electrification roadmap and introduction of state-of-the-art EQ models, Mercedes-Benz Vietnam (MBV) has solidified its standing as a pioneering brand in Vietnam’s luxury EV segment in 2025.

1. Strategic Market Entry and Premium Positioning

1.1 Brand Commitment to Electrification in Vietnam

Mercedes-Benz Vietnam has executed a strategic rollout of three fully electric SUVs—the EQB, EQE, and EQS—since 2023, underscoring its deep commitment to electrification in emerging markets.
The brand leverages its global design, engineering, and performance excellence to capture affluent Vietnamese consumers seeking premium, sustainable mobility.

1.2 Market Share and Targeted Penetration

While European brands captured approximately 3% of Vietnam’s total auto market in 2024, this segment translated to nearly 8,000 new vehicle registrations, indicating a robust and growing luxury EV niche.
Mercedes-Benz’s focus is not on volume but on dominating the high-margin, premium EV sector, particularly in major urban centers like Hanoi, Ho Chi Minh City, and Da Nang, where luxury consumption is rising.

2. EQ Series: Benchmarking Performance and Innovation

Mercedes-Benz’s EQ lineup is carefully tailored to cater to varying customer profiles within the premium market, offering a combination of luxury, cutting-edge technology, and advanced powertrains.

2.1 Model Lineup Overview

Model	Segment	Powertrain	Range (km/miles)	Acceleration (0-100 km/h)	Key Features
EQB SUV	Compact Luxury SUV	Dual Motor EV	Up to 473 km (WLTP)	8.9 seconds	7-seater, Smart Storage, Versatile Cabin
EQE Sedan	Mid-size Executive Sedan	RWD 350+ w/ 96kWh	308 miles (EPA est.)	6.2 seconds	Aerodynamic Styling, Mercedes Voice Assistant
EQS 580 4MATIC Sedan	Flagship Luxury Sedan	Dual Motor, 536 hp	Over 600 km (WLTP)	4.2 seconds	MBUX Hyperscreen, Rear 31.3” TV, Massage Seats

2.2 Innovation Highlights

MBUX Hyperscreen: A revolutionary digital interface stretching 56 inches across the dashboard, available on the EQS.
Customizable User Profiles: AI-based user experience that adapts preferences for seat, temperature, and infotainment.
Energy Recuperation Systems: Intelligent regenerative braking and route-optimized energy consumption systems.
Interior Ambience: Use of sustainable materials, ambient lighting, and advanced sound insulation.

3. Global Context and Local Potential

3.1 International Sales Context (Q2 2025)

Segment	Global Sales (Q2 2025)	% Change YoY
Battery EVs	35,000 units	-24%
Plug-in Hybrids	6,900 units	+34%
Total EV Sales	41,900 units	-18%

Despite a softening global demand for premium BEVs due to economic conditions and EV saturation in developed markets, Mercedes-Benz sees Vietnam as a high-growth frontier where luxury EV adoption is still in its early stages and supported by local incentives.

3.2 Why Vietnam Remains a Strategic EV Frontier

Growing Affluent Class: Rising HNWI (High Net-Worth Individual) population in Vietnam fuels demand for exclusive, tech-forward vehicles.
Favorable Luxury Tax Policies: Government incentives and special consumption tax exemptions for EVs enhance affordability in the premium bracket.
Urbanization and Smart City Development: EVs align with smart infrastructure plans in Vietnam’s tier-1 cities.

4. Charging Infrastructure and Premium Service Experience

Mercedes-Benz’s post-sale services and EV infrastructure support reinforce its brand promise of luxury, convenience, and reliability.

4.1 Planned Charging Network in Vietnam

Location Type	Charging Access Strategy
Mercedes-Benz Showrooms	DC fast chargers integrated at official dealers
5-Star Hotels & Resorts	Collaborations with premium hospitality chains
Upcoming EV Hubs	Participation in public-private charging infrastructure

MBV plans to deploy dedicated EV charging stations at 16 official distributor and service locations, ensuring nationwide coverage.
Premium partnerships with luxury hotels and resorts ensure that EV drivers maintain convenience during travel or leisure stays.

4.2 Global Benchmarking: International Partnerships

While in Vietnam the infrastructure is still under development, globally, Mercedes-Benz has partnered with:

Starbucks
Simon Malls
Buc-ee’s

These partnerships illustrate the brand’s proactive approach to making charging integrated into daily premium lifestyles—a model that MBV may localize for Vietnamese clientele.

4.3 After-Sales and Ownership Experience

Feature	Mercedes-Benz Offerings
Warranty Coverage	Up to 10 years on high-voltage EV components
Digital Service Scheduling	Mobile app integration with service appointment slots
EV Diagnostic & Repairs	Certified high-voltage technicians at official centers
Exclusive Concierge Services	Vehicle pickup and delivery for elite clients

5. Competitive Positioning in Vietnam’s Luxury EV Segment

Mercedes-Benz Brand Matrix

Evaluation Dimension	Mercedes-Benz Vietnam (2025)
Brand Equity & Legacy	Exceptionally High – Synonymous with luxury
EV Technology Integration	High – AI, digital cockpit, Hyperscreen innovations
Charging Network Development	Moderate – Actively expanding through premium partners
Price Positioning	Premium – Tailored to high-net-worth demographics
After-Sales Network Strength	Strong – Nationwide official servicing partners

SEO-Optimised Summary: Why Mercedes-Benz Is Among the Top 10 EV Brands in Vietnam (2025)

Mercedes-Benz has firmly positioned itself as a pioneer in Vietnam’s luxury electric vehicle segment, through its early market entry, technology-rich EQ models, and strategic charging and service infrastructure.
By targeting a high-value clientele with models like the EQB, EQE, and EQS, the brand delivers an unparalleled EV experience combining performance, luxury, and sustainability.
As Vietnam’s EV market matures, Mercedes-Benz is uniquely poised to capture leadership in the premium electric mobility space, distinguishing itself through innovation, heritage, and elite ownership experience.

7. BMW

As Vietnam’s electric vehicle (EV) industry evolves, BMW stands out as one of the most influential luxury automakers driving the high-end segment forward. With a globally renowned reputation for performance, engineering excellence, and innovation, BMW is leveraging its premium electric “i-Series” portfolio to cater to a growing cohort of affluent Vietnamese consumers. Backed by a strategic local partnership with THACO AUTO and targeted infrastructure development, BMW’s presence in Vietnam’s electric mobility sector is both deliberate and impactful.

1. Market Strategy and Brand Trajectory

Strategic Positioning in the Vietnamese Luxury EV Landscape

BMW is strategically targeting Vietnam’s expanding luxury car market, focusing on premium electric offerings under its “i-Series.”
European luxury brands (including BMW) captured a combined 3% market share in 2024, representing around 8,000 new vehicle registrations.
BMW’s market entry is distinguished by:
- Exclusive positioning of its electric models at the upper end of the price spectrum.
- Brand recognition associated with German automotive craftsmanship.
- Local distribution through THACO AUTO, facilitating nationwide service and access.

Global Momentum Fuelling Regional Confidence

BMW Group sold 426,536 battery-electric vehicles (BEVs) globally in 2024, up 13.5% YoY.
Pure EVs now account for 17.4% of the brand’s total deliveries worldwide.
While Q2 2025 saw a global BEV sales dip of 21.2%, key models like the i4 experienced a 10.7% YoY growth, underlining model-specific resilience.

2. BMW i-Series EV Portfolio in Vietnam

BMW’s electric range in Vietnam reflects the brand’s emphasis on luxury, high-performance, and advanced technology. The lineup includes SUVs and sedans tailored for customers prioritizing premium aesthetics and innovation.

Model	Starting Price (VND)	Estimated USD	WLTP Range (km)	Acceleration (0–100 km/h)
BMW iX3	3,539,000,000	~$139,500	Up to 461 km	~6.8 seconds
BMW i4	3,799,000,000	~$149,800	Up to 590 km	5.7 seconds
BMW i7 xDrive60	6,799,000,000	~$268,200	591–625 km	4.7 seconds

Key Features of the i-Series Models

Fifth-generation eDrive technology for better efficiency and performance.
High energy density lithium-ion battery packs.
Modern cabin design with immersive digital cockpit displays and sustainable materials.
Top-tier safety and driver assistance systems, including lane-keeping assist and adaptive cruise control.

3. EV Charging Infrastructure and Service Assurance

Charging Station Rollout by THACO AUTO

BMW, in collaboration with local partner THACO AUTO, is expanding EV infrastructure to meet rising demand.

Location	Charger Type	Charging Speed	Coverage
Ho Chi Minh City	DC Fast (120 kW)	0–80% in 30 mins	Available
Binh Duong	DC Fast (120 kW)	0–80% in 30 mins	Available
Hanoi	DC Fast (120 kW)	0–80% in 30 mins	Available
Planned Expansion (2025)	6 additional cities	~	Target: 9 nationwide

Free charging access for BMW iX3, i4, and i7 owners at THACO-operated stations.
Additional plans may include integration with third-party providers or hotels for wider accessibility.

After-Sales Support and Warranty Programs

BMW’s after-sales service is engineered to match its luxury vehicle standards:

“BMW Service Inclusive” packages:
- Covers services such as microfilter replacement, brake fluid, routine checks, and EV battery diagnostics.
- Standard validity: 6 years with no mileage limit, extendable to 10 years.
Battery warranty:
- Long-term coverage for electric drivetrain and battery health.
Customer experience support:
- Personalized consultations, test drives, and digital service appointment booking.

4. Why BMW is a Top EV Brand in Vietnam in 2025

BMW’s ranking among Vietnam’s Top 10 Electric Vehicle Brands in 2025 is underpinned by a combination of strategic market entry, tailored luxury offerings, and superior service infrastructure.

Factor	BMW’s Strength
Product Portfolio	High-end EV models (iX3, i4, i7) with cutting-edge specs
Market Positioning	Focus on affluent urban consumers seeking luxury sustainability
Charging Infrastructure	Nationwide DC fast-charging expansion by THACO AUTO
After-Sales & Warranty	Comprehensive maintenance packages and long-term warranties
Brand Recognition	German engineering and premium brand legacy
Local Partnerships	Strong dealership and servicing network via THACO

Conclusion: BMW’s Role in Vietnam’s Premium EV Evolution

BMW’s foray into Vietnam’s electric vehicle space signifies more than just brand expansion—it reflects a strategic commitment to shaping the luxury EV ecosystem in Southeast Asia. With a combination of technologically advanced vehicles, robust local infrastructure, and premium service, BMW offers a compelling value proposition to Vietnamese consumers seeking performance, status, and sustainability in one package. As the luxury EV segment matures, BMW is well-positioned to maintain a leadership role well beyond 2025.

8. Porsche

Porsche, the iconic German marque renowned for its engineering excellence and motorsport legacy, continues to maintain a distinguished but niche presence in Vietnam’s luxury electric vehicle (EV) market. In 2025, Porsche’s strategic positioning is centered around performance, exclusivity, and cutting-edge EV technology, notably through its flagship electric sports car—the Porsche Taycan. While the overall EV landscape in Vietnam is largely driven by affordability and practicality, Porsche carves out a significant foothold in the high-net-worth urban elite segment, driven by aspirations of high-performance, luxury-oriented green mobility.

Market Positioning and Strategic Focus

Premium Segment Penetration
Porsche is part of the European luxury automaker cohort that jointly commanded about 3% of Vietnam’s automotive market share in 2024. While modest in volume, this segment exerts substantial influence due to its premium margins and strong brand equity.
Performance-Centric EV Strategy
The Porsche Taycan remains at the core of the brand’s electric portfolio in Vietnam. Its engineering focus aligns with Porsche’s brand DNA—delivering high-output electric propulsion, luxury finishes, and superior driving dynamics.
Global Headwinds and Strategic Recalibration
Despite its reputation, Porsche faced headwinds globally:
- Taycan global deliveries fell 6% in H1 2025 to 8,302 units.
- In 2024, Porsche reported a 49% drop in Taycan sales, largely due to:
  - Transition to updated model variants.
  - Slower-than-anticipated consumer shift toward full EVs.
- In response, Porsche adjusted its electrification roadmap:
  - Stepping back from its earlier 80% EV sales target by 2030.
  - Redirecting part of its investment to hybrid and internal combustion engine (ICE) technologies, recognizing the nuanced pace of EV adoption across global markets.

Available EV Models and Pricing in Vietnam

Porsche offers a wide selection of Taycan variants in Vietnam, each tailored to varying performance expectations and luxury preferences.

Model	Starting Price (VND)	Approx. USD	Power Output	0-100 km/h Acceleration	Max Range (WLTP)
Taycan (Base)	4,620,000,000	$182,200	300 kW (408 PS)	4.8 seconds	Up to 651 km
Taycan Turbo	7,460,000,000	$294,300	650 kW (884 PS)	2.7 seconds	Up to 626 km
Taycan Turbo S	8,990,000,000+	$354,700+	750 kW (1,020 PS)	2.6 seconds	~620 km
Taycan Turbo GT	9,510,000,000	$375,000+	~760 kW	2.3 seconds	Estimated 600+ km

Other available variants include Taycan 4, 4S, GTS, each offering different battery capacities, drivetrain options, and luxury trims.
All models integrate advanced Porsche EV technologies such as 2-speed transmissions, adaptive air suspension, and over-the-air software updates.

Charging Infrastructure and Service Expansion

Porsche’s success in Vietnam’s EV market depends not only on its product offerings but also on its commitment to enhancing EV infrastructure and customer experience.

Strategic Charging Partnership with Charge+

Key Initiative	Details
Partner	Charge+ (leading Southeast Asian charging provider)
High-Power DC Chargers Planned	17 across 1,700 km of Vietnam’s highways
Completed Chargers by Mid-2025	9 stations (up to 180kW) in Hanoi, Ho Chi Minh City, Da Nang
Full Rollout Timeline	Remaining 8 chargers to be installed by mid-2027
Existing Ultra-Fast Stations	Porsche Studio Hanoi & Porsche Saigon Centre (up to 350kW)
Digital Integration	All chargers integrated into the Charge+ App for seamless user access

This initiative aims to alleviate range anxiety for long-distance travel and enhance brand value among luxury EV consumers in Vietnam.

After-Sales and Brand Experience Centers

Porsche operates two major service and brand experience facilities:
- Porsche Centre Saigon
- Porsche Centre Hanoi
Services include:
- Dedicated EV maintenance bays
- On-site DC fast charging
- Personalized concierge-level after-sales service

Why Porsche Ranks Among Vietnam’s Top 10 EV Brands in 2025

Exclusive Market Appeal: Despite relatively low sales volumes, Porsche’s high-end positioning and brand strength ensure consistent demand among Vietnam’s wealthy, status-driven clientele.
Technology Leadership: Porsche remains a symbol of performance and innovation in EV engineering, even as it recalibrates its global strategy.
Infrastructure Investment: Its collaboration with Charge+ reflects a long-term commitment to building a viable luxury EV ecosystem in Vietnam.
Product Diversification: The wide array of Taycan variants, each targeting different luxury sub-segments, provides flexible entry points for consumers in the ultra-premium EV space.

Summary: Porsche’s Role in Vietnam’s E-Mobility Future

Porsche’s inclusion among the Top 10 Electric Vehicle Brands in Vietnam in 2025 is a testament to its ability to blend high-performance innovation with local market relevance. While its market share may remain niche, its impact on brand perception, technology standards, and premium infrastructure development contributes meaningfully to Vietnam’s broader EV transition. Porsche is not simply selling electric cars—it is redefining what electric luxury can mean in the Vietnamese automotive context.

9. Wuling

Wuling, a Chinese automotive brand under the SAIC-GM-Wuling joint venture, has emerged as a key disruptor in Vietnam’s electric vehicle (EV) industry by targeting the entry-level, ultra-affordable EV segment. Its localized strategy, centered on compact design, urban utility, and low price points, positions Wuling as a crucial player in democratizing e-mobility across Vietnam’s fast-urbanizing landscape.

Strategic Market Positioning

Mass Accessibility Focus
Wuling’s success in Vietnam stems from a deliberate focus on affordability, simplicity, and functionality. In contrast to the high-end aspirations of many competitors, Wuling targets first-time car owners, low-income urban commuters, and cost-conscious consumers.
Local Assembly for Cost Reduction
Through its local partner, TMT Motors, Wuling assembles the Hongguang Mini EV in Vietnam, bypassing import tariffs and offering highly competitive pricing.
Urban-First Mobility Solution
The brand emphasizes suitability for city environments: small footprint, low-speed operation, and energy-efficient performance make it ideal for daily commuting in dense areas like Hanoi and Ho Chi Minh City.

Sales Performance and Growth Trajectory

Wuling’s penetration of the Vietnamese market is supported by strong sales growth and ambitious expansion goals, driven by increasing consumer acceptance of budget EVs.

Sales Volume and Targets

Year	Units Sold	Year-over-Year Growth	Distributor	2025 Sales Target
2023 H2	591 units	–	TMT Motors	–
2024	1,358 units	+130%	TMT Motors	3,404 units

The 2024 performance exceeded the initial forecast of 1,016 units by 33.6%.
Wuling now contributes to Vietnam’s fast-growing EV population, expected to surpass 300,000 units on the road by end of 2025.

Model Overview: Wuling Hongguang Mini EV

This micro-EV is Wuling’s flagship model in Vietnam, catering to urban drivers seeking simplicity, economy, and compact form factor.

Vehicle Specifications & Pricing

Model Variant	Price (VND)	Approx. USD	Motor Output	Battery	Top Speed	NEDC Range	Urban Range (Est.)
Hongguang Mini EV LV1 120	~189,000,000	~$7,450	27 HP (20 kW)	9.3 kWh (LFP)	100 km/h	120 km	~80–100 km

Acceleration: 0–100 km/h in approx. 31 seconds (rarely relevant for city driving).
Battery Warranty: Lifetime coverage for motor and battery under 30,000 km/year usage.
Vehicle Warranty: 3 years or 100,000 km, whichever comes first.

Consumer Insights: Benefits and Compromises

While praised for its affordability and utility, the Hongguang Mini EV’s ultra-budget design is not without trade-offs.

Key Consumer Benefits

Extreme Fuel Savings:
- Monthly electricity bill averages ~$20 vs. ~$200 in fuel costs for combustion vehicles.
- Low maintenance costs due to fewer moving parts and basic mechanical design.
City-Friendly Design:
- Easy parking in tight urban spaces.
- High seating position improves visibility.

Common Consumer Criticisms

Feature	User Feedback
Ride Quality	Described as “thin suspension that eats bumps like sh*t”; harsh over poor roads.
Stability	High risk of body roll and tipping sensation during sharp turns.
Cabin Design	Lacks glovebox, minimal padding, no insulation, and limited trunk (“cubby hole”).
Infotainment	“Big useless touch screen” with few usable features.
Build Quality	Basic interior finish; functional but not refined.

Urban Range Limitations: Due to constant stop-and-go traffic and air conditioning use, real-world range often falls short of NEDC claims.

Challenges and Constraints

Despite strong sales momentum, Wuling faces several operational and infrastructural limitations that could restrict long-term scalability in Vietnam.

Charging Infrastructure Gaps

Dependency on Non-Widespread Charging Networks:
- Lacks access to VinFast’s proprietary charging ecosystem.
- Public charging infrastructure outside major cities remains sparse.
Limited Fast-Charging Capability:
- The Wuling Mini EV supports only Level 1 and Level 2 AC charging.
- No support for DC fast-charging limits usability for longer commutes.

Brand Perception and Product Positioning

Often perceived as a “starter car” or secondary vehicle.
Product lacks aspirational value compared to competitors like VinFast or international brands.
Low resale value due to limited secondary market demand for micro EVs.

Competitive Positioning Matrix: Wuling vs. Segment Peers (2025)

Brand	Target Segment	Starting Price (USD)	Range (Urban)	Top Speed	Warranty	USP
Wuling	Mini-EV Urban	~$7,450	80–100 km	100 km/h	Lifetime battery, 3 years	Most affordable EV in Vietnam
VinFast VF 3	Compact SUV	~$9,200 (est.)	160 km	130 km/h	7–10 years	Vietnamese brand, modern design
Dongfeng EV	Mini-EV	~$8,900	120 km	105 km/h	3 years	Mid-range finish, better infotainment

Conclusion: Why Wuling Is One of Vietnam’s Top 10 EV Brands in 2025

Wuling’s inclusion in the top tier of electric vehicle brands in Vietnam for 2025 is not based on premium technology or brand prestige, but rather on strategic accessibility and utility. It effectively answers the national call for wider EV adoption by offering one of the few viable options in the sub-$8,000 category. Its local assembly, explosive year-over-year growth, and focus on practical urban commuting position Wuling as a key enabler of Vietnam’s bottom-up EV transformation.

Despite some product compromises and limitations in infrastructure compatibility, Wuling plays an indispensable role in the national EV ecosystem by targeting demographics that are underserved by other brands. As urbanization intensifies and economic mobility expands, Wuling is set to grow as a volume leader in the mass-market electric mobility segment.

10. Skoda

Skoda, the Czech automotive marque under the Volkswagen Group umbrella, has rapidly positioned itself as a rising contender in Vietnam’s automotive landscape. With a strategic blend of local assembly initiatives and a robust global EV roadmap, the brand is poised to become a notable player in Vietnam’s electric vehicle (EV) transformation by 2025.

1. Strategic Market Entry and Localization Roadmap

Early Presence and Assembly Tactics

Skoda officially entered the Vietnamese market in 2023 through a strategic alliance with Thanh Cong Group.
Leveraged its India-based CKD (Completely Knocked Down) supply chain for cost-effective model assembly in Vietnam.
Focused on minimizing import duties and enhancing price competitiveness, aligning with Vietnam’s localization incentives.

Global Momentum Backing Local Entry

Delivered 509,400 units globally in H1 2025 — a 13.6% YoY growth.
Ranked as Europe’s third-best-selling automotive brand as of mid-2025.
This international momentum strengthens the brand’s credibility and provides operational leverage for expansion into Southeast Asian markets like Vietnam.

2. Electric Vehicle (EV) Model Portfolio and Market Fit

Current Focus and Potential for EV Localization

Initial models introduced in Vietnam include:
- ICE-based: Skoda Kushaq (locally assembled in H1 2025), and imported Karoq & Kodiaq SUVs.
Skoda’s EV potential lies in its European portfolio, featuring the:
- Skoda Enyaq iV
- Skoda Elroq
Over 120,000 global orders for the Enyaq and Elroq by June 2025 underline strong global demand.

Example: Skoda Enyaq 50 Specifications

Feature	Specification
Usable Battery Capacity	52.0 kWh
Real-world Range	~310 km
AC Charging	11 kW
DC Fast Charging	Up to 145 kW
Acceleration (0–100 km/h)	Approx. 8.7 seconds

These specifications cater well to urban Vietnamese consumers, especially those in growing eco-conscious cities like Hanoi and Ho Chi Minh City.
While no formal announcement has been made about local EV assembly, the current CKD framework offers a scalable pathway for eventual domestic EV production.

3. Service Ecosystem and After-Sales Capabilities

Partnership-Driven Infrastructure

Skoda’s service infrastructure is being built in partnership with Thanh Cong Group, a major Vietnamese automotive partner.
Plans to integrate global service protocols with local dealership networks to ensure consistency and reliability.

Global Best Practices for Local Adaptation

Skoda’s international service model includes:
- Biennial maintenance checks for electric models like the Enyaq (not mileage-based).
- Seasonal inspection programs and MOT preparation services.
- EV-specific diagnostics: Battery health assessments, software updates, and electrical system servicing.

Service Model Potential in Vietnam

These service standards are expected to be introduced in Vietnam as Skoda rolls out more EV offerings.
The presence of dedicated EV service infrastructure will play a critical role in building long-term brand trust and ensuring customer satisfaction.

4. Market Outlook: Why Skoda Ranks Among Vietnam’s Top 10 EV Brands in 2025

Evaluation Criteria	Skoda’s Performance
Market Entry Strategy	Strategic CKD import + local assembly with Indian-Vietnam synergy
EV Product Roadmap	Strong global EV pipeline (Enyaq, Elroq); growing regional relevance
Sales Performance (Global)	Over 509,000 units sold in H1 2025
Service Capabilities	Partnership-driven support with Thanh Cong Group
EV Readiness in Vietnam	High — poised for expansion from ICE to EV assembly locally
Affordability & Accessibility	Expected to offer more affordable EVs via localization strategy
Brand Recognition	Strengthened by VW Group backing and rapid global ascent

Skoda’s ability to blend affordability, European engineering quality, and scalable production gives it a unique position in Vietnam’s evolving EV market.
As demand for clean mobility accelerates, Skoda’s early groundwork in localization and infrastructure is anticipated to pay long-term dividends.

Conclusion: Skoda’s Strategic Ascent in Vietnam’s EV Landscape

With its calculated entry into the Vietnamese market, strategic alliances for local assembly, and a robust global EV development pipeline, Skoda has laid the foundation to emerge as a serious EV contender. By offering models tailored to local preferences and gradually aligning with Vietnam’s electrification goals, Skoda rightfully earns its place among the Top 10 Electric Vehicle Brands in Vietnam in 2025.

Conclusion

As Vietnam positions itself at the forefront of Southeast Asia’s green mobility revolution, the competitive landscape of the electric vehicle (EV) market in 2025 reflects a dynamic convergence of innovation, consumer demand, and policy transformation. The emergence of top-tier EV brands—both domestic and international—has catalyzed a new era of mobility defined by sustainability, digital integration, and localized manufacturing.

VinFast Leads as a Homegrown Powerhouse

Dominating the domestic scene, VinFast continues to leverage its early-mover advantage, vertically integrated production model, and expansive national charging infrastructure. Its tailored offerings, including the VF 3 and VF 5, resonate with the practical needs and price sensitivities of Vietnamese consumers, especially in urban and peri-urban areas. The company’s strategic vision, anchored by its proprietary charging network (V-Green) and commitment to affordability, solidifies its role as a key architect of Vietnam’s EV ecosystem.

Chinese Brands Accelerate Market Penetration

Challengers such as BYD, MG, and Wuling are swiftly gaining ground by introducing competitively priced, feature-rich EV models that appeal to budget-conscious buyers and first-time adopters. Their growing local partnerships and plans for CKD (Completely Knocked Down) or SKD (Semi-Knocked Down) assembly indicate long-term investment in the Vietnamese market. With offerings like the BYD Dolphin and MG ZS EV, these brands are reshaping the entry and mid-tier segments with a compelling mix of technology and affordability.

Global Automakers Reinforce Their Premium Presence

Well-established international manufacturers such as Hyundai, Kia, Mercedes-Benz, BMW, and Skoda are reinforcing their presence, particularly in the premium EV market. Models like the Hyundai IONIQ 5, Skoda Enyaq, and Mercedes EQE represent a strategic shift toward electrified luxury and performance, targeting affluent urban consumers. These brands are also embracing localization strategies by setting up assembly facilities or forming joint ventures with Vietnamese firms to ensure cost competitiveness and regulatory alignment.

Key Trends Shaping Brand Success in Vietnam’s EV Market

Localization of Manufacturing: Several brands are reducing costs and improving responsiveness by localizing assembly operations. This trend is essential for achieving scale and qualifying for government incentives.
Charging Infrastructure Development: Brands with proprietary or well-partnered access to charging networks are gaining a strategic edge, particularly outside of urban centers.
Government Support and Policy Frameworks: Vietnam’s proactive EV policies—including registration tax exemptions, reduced import duties, and roadmap alignment for net-zero goals—are accelerating market entry and adoption.
Consumer Evolution: A new generation of eco-conscious, tech-savvy Vietnamese consumers is driving demand for smart, connected EVs with high safety standards and affordable operating costs.

What Differentiates the Top EV Brands in 2025?

Product Affordability and Variety: Brands that offer a range of vehicles—from compact city cars to luxury SUVs—are better positioned to capture multiple market segments.
After-Sales Service and Warranty Policies: Competitive warranty coverage, battery replacement programs, and robust service networks are becoming critical differentiators.
Digital Integration: Advanced infotainment systems, mobile app connectivity, and over-the-air (OTA) updates are increasingly influencing purchase decisions.
Sustainability Branding: Consumers are beginning to value brands not only for product quality but also for environmental commitment and ESG (Environmental, Social, and Governance) credentials.

Final Thoughts: The Future of Vietnam’s EV Brand Ecosystem

Vietnam’s top 10 electric vehicle brands in 2025 exemplify the vibrancy and competitiveness of a market in transition. While VinFast currently leads with unmatched market penetration and ecosystem control, foreign brands are quickly adapting, localizing, and innovating to gain share. The result is a diverse and rapidly maturing EV landscape that offers Vietnamese consumers more choices, better technology, and stronger service standards than ever before.

Looking forward, success in Vietnam’s EV market will be determined not only by vehicle performance and pricing but also by long-term strategic investments in infrastructure, partnerships, and policy alignment. The brands that anticipate regulatory changes, embrace digital transformation, and invest in community-level charging solutions will be best positioned to lead the market through 2030 and beyond.

Ultimately, the top EV brands of 2025 are not just selling cars—they are shaping Vietnam’s path toward a cleaner, smarter, and more sustainable transportation future.

Sources

Tilleke & Gibbins

Vietnam Law and Legal Forum

Mint

SIA

MarkLines

Vietnam News

VinFast

TechNode Global

AInvest

Vietnam Investment Review (VIR)

VietnamPlus

Market Report Analytics

Charge+

THACO Group

Mercedes-Benz USA

MG Cars

V-Green

Kia Motors

InsideEVs

Top Gear

Edmunds

Zigwheels

EVXL

BMW i Forums (Bimmerpost)

IMARC Group

B&Company

The Investor

Investing.com

Škoda Auto

Porsche

BMW Vietnam

AckoDrive

Licarco

ZeCar

Wikipedia

EV Database

BMW Blog

Porsche Newsroom

Mercedes-Benz Vietnam

Hyundai USA

ABB

TQ Wuling Vietnam

CarFigures

Kia News Center

BYD

Green in Vietnam

SGGP News

HD Hyundai Electric

MG Trường Chinh

Thanh Niên

OKXE

VinFast Global Community

Volkswagen Group